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Tree Petts and Lou Clouter, first met as bookers for a top London model agency, and later, coincidentally, set up as individual casting directors.

With a common approach to casting, a shared sense of humour and a passion for helping to develop the careers of artists in this highly competitive industry, plus over 35 years combined experience as successful Commercial Casting Directors, they know exactly how difficult it is for actors to get any kind of paid work. Frustrated that good actors were not getting booked for the jobs simply because they weren’t great at ‘doing’ commercial auditions, in 2010 they set up AFC.

Tree Petts Casting and Lou Clouter Casting have both worked with Oscar nominated short films, music videos, and drama projects, and individually they have a strong and successful history in commercials.